In the first part of last year I read/listened to Chip and Dan Heath’s book, Made to Stick: Why Some Ideas Survive and Others Die. I loved it and have often referred back to ideas from some of its fabulous stories. Like any good technobibliophile, I went to the book’s web page to see what resources they might have. I signed up and downloaded some stuff and checked back in occasionally when the opportunity prompted. Theres some good stuff there for educators.
Then in November, I received an email stating I would be receiving a copy of their new book Switch: How to Change Things When Change is Hard. I was initially excited and having signed up on their site I wasn’t too suspicious of receiving emails from them. Cool. I grew excited and found myself anticipating it’s arrival, much like Ralphie in that favorite movie of mine. Then Ralphie’s lesson that he learned from his decoder ring started echoing in my mind…”A crummy commercial!” I slowly began to suspect as much as well.
The blur of the end of the semester and the year swept away all thoughts of the book until it arrived in the mail. There was a letter with the book that said thanks for checking it out. Really cool. I read on to see the catch, suspicious like a kid who’s been burned on an Ovaltine commercial gimmick, and there it was…
“One serious request: Please don’t blog or tweet about Switch until January 15, 2010.”
(You can see I’m well beyond that deadline.) What? Oooh, the secrecy…I looked at the cover of the book and it has a caption at the top “Uncorrected Proof – Not for Sale” (see the picture to the right). Really, really cool. I felt like I was part of some super secret society. I started reading right away and noticed some things that needed correcting -that’s the old English teacher kicking in.
I found the book very engaging, but the holidays hit and the second semester started and I was running on 5-ish hours of sleep for a period of time that made any kind of casual reading impossible. So when I went to EduCon, I was determined to read the book. The flight to Philly and back provided just the opportunity I needed. Although I must say I probably could have finished the book much quicker if I didn’t keep stopping to make notes from thoughts the book triggered. I absolutely love that in a book!
I’m quite interested in the change process, but I’m worn out with the onslaught of change procedure manuals that focus on process and not people. Switch’s focus is on people and how to help, motivate, and encourage them (us) through the change and it’s (often perceived) barriers. It’s not about callous manipulation and sterile, mechanistic change protocols. In fact Switch is an acknowledgement that our hearts, minds, and situations all play significant roles in how we approach and embrace/reject change. Brothers Heath in Switch “argue that successful changes share a common pattern. They require the leader to do three things at once…Direct the Rider, Motivate the Elephant, and Shape the Path.”
Hang on there, Rick. Rider? Elephant? Path? What kind of circus is this? Can these guys really be serious with this stuff?
For sure (and we’ll come back to that), but they don’t take themselves too seriously and they are realistic about the framework they’ve created.
“We created this framework to be useful for people who don’t have scads of authority or resources…As helpful as we hope this framework will be to you, we’re well aware, and you should be too, that this framework is no panacea.”
I absolutely appreciate the practical simplicity of those two sentences and the two sequential paragraphs they introduce in the book. In fact, I’m pretty sure those pages in that section of the first chapter sold me on the rest of the book.
Now, back to the circus.
The Heath’s conversational writing style and engaging storytelling provide fertile ground for their explanations and takeaway learnings. They’re both educators, which adds extra credibility and perspective for me. They know a good word picture/example/metaphor/story when they steal it. Okay, they really don’t steal the stuff they use in the book; they give credit where it’s due. For their framework they have taken an analogy used by University of Virginia psychologist, Jonathan Haidt, of an elephant and it’s rider. -I have to admit I had a small mental image of an circus-type elephant and rider on initial conception, but as I read on I replaced that image with that of an oliphaunt and haradrim rider as depicted in Peter Jackson’s Lord of the Rings movies.
The essence of the rider, elephant, and path analogy-pattern-framework comes down to this:
- Direct the Rider -our rational side. “What looks like resistance is often a lack of clarity. So provide crystal-clear direction.”
- Motivate the Elephant -our emotional side. “What looks like laziness (or reluctance -my addition here) is often exhaustion…engage people’s emotional sides.”
- Shape the Path -our situations. “What looks like a people problem is often a situation problem. When you shape the Path, you make change more likely, no matter what’s happening with the Rider and the Elephant.”
Throughout the book, the Heath’s use surprising and entertaining stories to illustrate and clarify their Rider/Elephant/Path analogy. They are amazing, funny, poignant, incredible and sometimes jaw-dropping. Each story effective reinforces the the sub-elements of the framework. Switch will provoke and entertain, stimulate and inspire, and reframe and refocus (note the section on SMART goals in chapter four, especially). I know it sounds a little like a commercial, but leaders in any capacity will find benefit in these pages. The takeaways at the end of the book with the Problem-Advice format add an additional dimension to the book and reinforce the lessons in the book.
Switch has a wealth of resources for anyone wanting to keep people at the forefront of any change (small or large). I’m interested to see how those in the educational community respond as they read the book and incorporate it into their own change initiatives, knowing it is not an all-inclusive manual about top-down control. Here, the Heath’s caution us, “Big problems are rarely solved with commensurately big solutions.”
I look forward to the discussion.
Connections and reconnections. That sums up my EduCon experience today.
After @NancyW (Nancy White) and I made our bus connection to SLA, I connected with @bhwilkoff (Ben Wilkoff) and @hdiblasi (Howie DiBlasi) and later with @mwacker (Michael Wacker). During the SLA tour, guided by two SLA students, I found my way into several classrooms and posted a few tweets during the process.
On a tour at SLA, now in @mrchase English class. Lesson about Jackson’s The Lottery. #educon
What!? What kind of heresy is this? Laptops right next to lab equipment and kids entering experiment data?! #educon
Now kids reading their poems from their laptops! Not a piece of paper to be found! Who do these people think they are?! #educon
Overheard: You dont want to be on your cell phone in class. You might miss something… #educon
I know the non-educator friends in Facebook (and maybe even some of educator friends) sometimes get a little annoyed by my constant tweets that update my Facebook page. Some of them comment and leave me special sentiments. Like the kids we teach, they engage at different ranges consistent with their areas of interest and/or if they think they can beat someone else to a humorous reply.
Later I found myself in Zac Chase‘s (@mrchase) regular classroom having a conversation about a range of education topics with @bhwilkoff (Ben Wilkoff), @mwacker (Michael Wacker), @shareski (Dean Shareski), @thecleversheep (Rodd Lucier), @jasonmkern (Jason Kern), and several others. I didn’t say much, which, for those of you who know me will probably find that hard to believe. I was there for my own learning and while I wasn’t verbally participating, I found myself making mental connections to some of my own prior learning and working it into this new knowledge. Not everything bore immediate fruit, but as is common for me, I planted seeds from the conversations of others.
Downstairs in the commons and feeling the pressure to steal a few minutes of work, I turned my laptop on for the first time. I didn’t get much work done; there were too many conversations making too many connections for me. @mwacker (Michael Wacker) and I talked a little shop with @akamrt (Gregory Thompson).
I met SLA teacher @dlaufenberg (Diana Laufenberg) and got to hear about some of the internal workings of SLA over a Mediterranean lunch with several people from during the day. Some of that conversation connected to some of the earlier conversations that connected back to another book I’m currently reading.
Afterword, we again found ourselves (with several others from earlier) in Zac Chase‘s (@mrchase) regular classroom, only this time populated with his students. I listened as kids read their sentences attempting to use some of the vocabulary taped to the wall. Later, I was again content to be an observer, but one of @shareski‘s and one of my tweets sums it up:
@MrChase likes being a teacher.
Mr. Chase drafted us to help kids with some of the struggles they were having in working through an assignment where they were using blogs. I didn’t know much about the assignment, so I found myself asking lots of questions to understand. The students were very gracious in their responses, but through the whole process I saw that one of them was listening to the group’s responses and was working them into the 10 items Mr. Chase asked them to work on. There, I made another re-connection: questions are important. It’s soooo easy to fall back on our “Curse of Knowledge” as Dean Shareski made reference to earlier (which also triggered a connection to a book I recently read, Made to Stick by Chip and Dan Heath who also made reference throughout to the Curse of Knowledge).
@bhwilkoff (Ben Wilkoff), @mwacker (Michael Wacker), and I made an unremarkable trip and back to a tweetup before attending the Friday Night Panel Discussion. Now that made lots of connections for lots of people. The Twitter hashtag #educon made it as one of the trending topics in Philadelphia. Managing the conversations on stage and via Twitter proved to be hyper-engaging for me, not really a pacifier as one panelist alluded to regarding technology. I may have gotten a little snarky once or twice.
I followed the crowd out and ended up riding a conversational wave that included connections from @thecleversheep (Rodd Lucier), @shareski (Dean Shareski), @jonbecker, (Jonathan Becker, whom I long tweeted with and finally met in person), @courosa (Alec Couros who, by the way, went around the group of 13 people, introduced by both in-world and twitter names, only missing one who was new to him. That was amazing and shows the power of connections on people.), @bhwilkoff (Ben Wilkoff), @lizbdavis (Liz Davis), @aforgrave (Andrew Forgrave), @msjweir (Jamie Reaburn Weir), @zbpipe (Zoe Branigan-Pipe), and @crafty184 (Chris Craft). My memory isn’t as good as @courosa (Alec Couros) because I’ve left two people out. I apologize.
After the good conversations from the day, I knew I wasn’t going to be going to sleep anytime soon. That stinks because the conversations of the day start early tomorrow (er, later this morning).
Oh yeah, I decided to change my Twitter picture so I can help with putting a name to a face when meeting in-world. Thanks for the suggestion.
For the past two years, I’ve watched as educators far and wide visited SLA for both a conference and conversations at EduCon. This year I’m attending EduCon 2.2, the third iteration. I know, I know, it took me a few minutes to figure out they started with 2.0, but after that it all clicked. I’m better now.
Anyway, I did what many dutiful conference goers do, I started planning out the sessions conversations I wanted to participate in and I came down with a bad case of decision paralysis. See, even though I know the sessions will be archived and I can access them when I want/need to, the reality is I may not get to the ones I don’t attend and many of them can fit with the pieces of my own professional/personal/educational Erector set. (That’s probably not a very good 21st century-related metaphor especially since no one actually makes “Erector” sets any more, but hey, it works for me and this is my blog ;-)
Almost every scheduled conversation at EduCon has something that intersects with my slice of the education biz. So…I have to choose while I’m here and I’ve come to the conclusion that while I (we) love having choices, I (we) hate having to choose. It would just be much easier if someone would just give me the formula and I could just plug it in and be off and running. Deep down, I know that cannot and will not work, never has -really, never. That, however, hasn’t stopped educrats from trying their own formulas and continuing to propose new ones for us all. (No, there won’t be any hyperlinks there, all you have to do is pick up or logon to any current educational publication and see the edu-mandates du jour.)
So, I have some things that are heating up and are in need of some serious exchange of ideas. Those will be where my conversations start, and, definitely not, where they’ll end.